ACADEMIC REVIEW OF CONSUMER BEHAVIOR AND RESEARCH (ARCOBAR) is a refereed e-journal. All correspondence is performed on the website of the journal. A double-blinded referee process is followed. Upon uploading articles, they are submitted to at least two referees. There is no charge for application and evaluation of an article. Initial Manuscript Evaluation, in which the scope, scientific and stylistic features are scrutinized, is performed by the referees. Amendments in language and stylistic may be demanded form the author(s).