DO ATTITUDES TOWARD THE MOBILE ADS DIFFERENT ACCORDING TO THE CONSUMERS’ DEMOGRAPHIC CHARACTERISTICS Fatih KOÇ pp. 1-9 Viewed: 569 times  - Downloaded : 387 times  PDF (Türkçe)
CONSUMERS’ SHOPPING BEHAVIOR Mehmet Zahid ECEVİT pp. 10-30 Viewed: 1747 times  - Downloaded : 13 times  PDF (Türkçe)
A BRIEF OVERVIEW OF THE EXCHANGE (EXPOSURE) THEORY FROM THE MARKETING PERSPECTIVE Çetin ÇİLDİR pp. 31-40 Viewed: 776 times  - Downloaded : 437 times  PDF (Türkçe)
EXAMINING OF VOTER INVOLVEMENT LEVELS IN POLITICAL MARKETING Fatih KOÇ pp. 41-49 Viewed: 725 times  - Downloaded : 11 times  PDF (Türkçe)
THE PERCEPTION OF MULTI LEVEL MARKETING BY ITS MEMBERS IN TURKEY Hülya AKDEMİR CENGİZ pp. 50-71 Viewed: 716 times  - Downloaded : 59 times  PDF