Focus And Scope

ARCOBAR differentiates from other Turkish journals, by being among the pionerr journals that focus on Consumer Behavior and Research field. In this sense, the journal serves focusing on Consumer Behavior and Research whose aim is to be an internationally recognized indexed journal. Accordingly, ARCOBAR serves authors/researchers whose field of study is Consumer Behavior and Research. In this respect, ARCOBAR follows the necessary qualifications to be a SSCI indexed journal.